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Bonson-Savpac recognised for design innovation as Finalist in the PIDA Awards 2018


Design excellence and ability to meet the client’s brief were factors that judges took into account when Bonson-Savpac was recently announced as a Finalist for the Packaging Industry Design Awards (PIDA).

Birch & Waite had developed a range of delicious desserts, including chocolate dessert sauce (picture above) that deserved special packaging. Their brief to Bonson_Savpac was typical and yet challenging; there are usually multiple considerations to do with the manufacturing process and storage.

Birch & Waite needed the portion cups to accommodate a wide product range and be able to hot fill to 85 degrees Celsius then be safely blast chilled without imploding. The cups needed excellent clarity to show off the product most effectively and they also needed to serve customers with dexterity impairment by being easy to handle and use. 

On top of these practical requirements, the brief had a number of marketing related elements. The cups needed to cater for both functional foodservice products as well as premium retail products. The retail cup required in-mould-labels (IML) to maximise the impact of brand facings on-shelf.

And finally, the cup dimensions had to match the existing cups to avoid the need to change external packaging requirements, at the same time as aiming for a cost-neutral unit price point. 

Birch & Waite were delighted with the cup. Hamish Thomson, Marketing Manager, Birch & Waite, commented “our brief was a challenging universal design that needed to work across multiple channels with multiple stakeholders and differing perspectives.” Bonson-Savpac were able to meet these requirements with a great design solution. Birch & Waite were impressed with the branding, design and functionality of the solution. Hamish thought the alignment of manufacturing capabilities was great, ensuring the best outcome for marketing and production. “Bonson-Savpac expertly managed the timeline and their customer service was responsive and outstanding.”


Contact us today to find out about more about our manufacturing capabilities and our extensive range of food packaging options.

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